A Car Called FREED

I was intrigued by the large number of signs and preparation this week in Ebisu for something called FREED from Honda. A little bit of research let me to the Honda Blog and that fact that it's a new minivan.

I thought there would be huge fanfare and lots of people at the launch at 1pm today, but when I arrived it seemed to already over. Maybe this wasn't the main event ?

Here's a low res photo, from my phone, of the new car :

Shame about the rain.

Update:
Well I guess I was in the right place. The Japan Times had a brief story on it this morning.

Maybe the fact that car sales in Japan declined for three years in a row means cars are getting less important these days.